THE $WEDISH JUSTICE SYSTEM: PRESIDENTIAL EDITION

In July 2019, American rapper A$AP Rocky was arrested in Sweden. Days later, it seemed like everyone on the internet had turned into an armchair law professor. Even Trump got involved. But there was a big problem. The president didn’t seem to understand the basics of the Swedish justice system. So, we decided to explain it to him. In the simplest and most Swedish way possible: with an IKEA instruction manual.

In just a few days, our manual reached 90 million people from over 100 countries, was covered by major news outlets worldwide, including making it to the front page of Sweden’s largest newspaper and national radio.

Download the manual here.

A project with: Oscar Gierup

PRESS

Variety / Fast Company / Yahoo News / Adweek / Ad Age - Top 5 / Aftonbladet / Expressen / Resumé - Most Read 2019

Even though IKEA couldn’t make a public announcement, at least their employees seemed to enjoy it.