VOLVO - A MILLION MORE
Today, it’s hard to imagine a car without a seatbelt. But after Volvo first introduced it in 1959, it received heavy criticism. Some even called it a violation of human rights. As Volvo was about to announce two new safety features in 2020, speed cap and driver-facing cameras, we realized that the reactions were almost identical. We decided to remind people that ideas that change the world are often the most controversial.
PRESS
The Independent / Adweek / Clio / Financial Express / Ad Age
AWARDS
1 x D&AD Wood Pencil
1 x Shots Awards Gold
1 x Resumé Idea of the month
In the short documentary series “One of a Million” we let real car crash survivors tell their own stories about how the safety belt saved their life.