TOPDESK - DON’T LET IT PROBLEMS BECOME MONSTERS
Our world can’t survive without IT professionals. So, why aren’t they celebrated as the heroes they truly are? This question led to our campaign for TOPdesk, a software company that helps IT workers maintain order in the world. We transformed three real-life IT workers into 3D-printed action figures, alongside the annoying monsters they battle on a daily basis. It also was the first time my vomit noises made it into a campaign.
PRESS
We started by building a tiny set and captured their heroic battles in online videos.
We then designed custom action figure packages so the heroes could unbox themselves.
Lastly, we did a radio spot complete with anxiety-inducing vomit noises from The Many-Headed Request.
