POLESTAR: MAXIMAL EXPERIENCE, MINIMAL IMPACT.
Polestar wanted us to create their biggest global campaign yet that would explain their purpose and role in society. We centered it around their core philosophy: designing a maximal experience with minimal impact. To bring it to life, we partnered with astronaut Karen Nyberg who has experienced the ”Overview Effect”, a cognitive shift in awareness after seeing Earth from space. All in all, it’s about making sure life can continue to exist, without forgetting what makes us feel alive.
