VOLVO: #SELFIEFORSAFETY

In 2019, we unveiled The E.V.A. Initiative where we shared all of Volvo's safety research. So, when Volvo asked us to extend the campaign on social media, we wanted to do more than just remind people. We wanted to create an easy way for everyone to contribute. Together with Volvo Cars Safety Centre, we launched #SelfieForSafety — an initiative aimed at creating the largest crowdsourced study for car safety. To contribute, all people had to do was upload a selfie and tag @volvocars, turning the selfie into a life-saving research tool.

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Ad Age Editor's Pick / Resumé

We created The E.V.A. Initiative to make all cars equally safe. As the next step, we introduce #SelfieForSafety - an initiative aimed at creating the largest crowdsourced study for car safety. For that we need your help as the way you sit in a car is of great use for our research.