THE $WEDISH JUSTICE SYSTEM: PRESIDENTIAL EDITION
In July 2019, American rapper A$AP Rocky was arrested in Sweden. Days later, it seemed like everyone on the internet had turned into an armchair law professor. Even Trump got involved. But there was a big problem. The president didn’t seem to understand the basics of the Swedish justice system. So, we decided to explain it to him. In the simplest and most Swedish way possible: with an IKEA instruction manual.
In just a few days, our manual had over 70k unique visitors from 100 countries, was covered by Variety, FastCo, Adweek, graced the front page of one of the largest newspapers in Sweden, and was #2 Top Creative Brand Ideas on AdAge.
See the website here.
Co-created with Oscar Gierup.
Even though IKEA couldn’t make a public announcement, at least their employees seemed to enjoy it.