DRAKEN FILM: THE BAD MOVIE INDEX
People watch more movies than ever before, but the rise of streaming giants means there’s often more quantity than quality. Draken Film, a Swedish indie streaming service, wanted to tackle this issue and increase the interest for subscriptions.
So, we came up with the The Bad Movie Index – a constantly changing membership price that gets lower, the more bad movies people watch on the popular platforms. This idea not only generated awareness for Draken Film, but helped people to broaden their taste in films. Along the way, we created a completely new business model in the streaming market.
AWARDS
D&AD Wood Pencil - Use of data
Guldägget Silver x 3
PRESS
In the launch film, we explained how the index works in the simplest way possible.
On www.badmovieindex.com you could follow the fluctuating price. Like a stock market index, but for quality film.
To help people see the best time to sign up, we gave them reminders when the price was unusually low.
But also warning them when it was skyrocketing…
We even turned the programming team into streaming analysts, giving people weekly updates on the latest index trends.
