VOLVO XC60: THE PARENTS

We all know that parenting is a 24-hour job, but even the best parent isn’t always the best driver. And that’s exactly what we wanted to highlight in this campaign for Volvo XC60 — the ultimate family car. Because sometimes, we all need someone looking after us.

AWARDS

2 x D&AD Graphite Pencil

1 x One Show Silver

3 x Cannes Lion Bronze

PRESS

Vimeo Best of Year / Adweek / Ad Age

A shorter version for TVC and online.

To create something more direct and humorous for social media, we combined the online phenomenon “parent saves” with our own footage.

And to visually break category language, we combined high craft car photography with imagery of chaotic family life.