ALL ADVENTURES COUNT

The word “adventure” comes with a certain pressure. It often feels like it should be difficult, far away, or even dangerous. So to launch the Volvo V60 Cross Country — a family car made built for the outdoors — we made all kinds of adventures available at the click of a button. By integrating over 580 adventures into the Volvo On Car App, it sends live directions to the car’s GPS, which then calculates 3-5 adventures close to the driver. And most importantly, makes it easy to get there. Because all adventures count.

We created a film that raises questions about the way we look at adventures. (Swedish)

Ett äventyr behöver inte vara komplicerat, tidskrävande eller stort. Varken extremt eller långt bort. För när du väl satt dig i bilen har du redan tagit första steget. Och ibland kan ovissheten om vart du är på väg vara en del av äventyret.

English version of the same film (unmastered voice-over so it sounds a bit scrappy).

Uploaded by Hampus Elfström on 2019-07-10.

With the app, people could find an adventure nearby no matter where they went.