Telling the world that Volvo’s new features are a terrible idea.
Today, it’s hard to imagine a car without a seatbelt. But after Volvo first introduced it in 1959, it received heavy criticism. Some even called it a violation of human rights. As Volvo was about to announce two new safety features in 2020, speed cap and driver-facing cameras, we realized that the reactions were almost identical. We decided to remind people that ideas that change the world are often the most controversial.
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D&AD Wood Pencil / The Independent / Adweek / Clio / Financial Express / Ad Age
Agency: Forsman & Bodenfors
In the short-doc series “One of a Million” we let real car crash survivors tell their own stories about how the safety belt saved their life.
Hear Summer talk about the collision that wrecked her car, but spared her life thanks to the safety belt. Learn more: http://www.volvocars.com/a-million-more...
Hear Linda & Molly talk about the trip to a ski resort that could've been their last. Learn more: http://www.volvocars.com/a-million-more #ForEveryonesSafety
Meet Amy Ma, a survivor of a multivehicle collision. Lear more: volvocars.com/a-million-more #ForEveryonesSafety
