ALL ADVENTURES COUNT
The word “adventure” comes with a certain pressure. It often feels like it should be difficult, far away, or even dangerous. So to launch the Volvo V60 Cross Country — a car made for adventure — we made all kinds of adventures available at the click of a button. By integrating over 580 adventures into the Volvo On Car App, it sends live directions to the car’s GPS, which then calculates 3-5 adventures close to the driver. And most importantly, makes it easy to get there. Because sometimes, the greatest adventure is right in front of us.
We created a film that raises questions about the way we look at adventures. (Swedish)
English version of the same film (unmastered voice-over so it sounds a bit scrappy).
With the app, people could find an adventure nearby no matter where they went.