CARDS OF QATAR - BLANKSPOT & FORZA FOOTBALL

In 2010, Qatar was awarded the 2022 FIFA World Cup. Since then, thousands of migrant workers have died or been seriously injured. Instead of football players, Cards of Qatar goes beyond football and highlights the migrant workers who never returned. A unique collaborative project between journalistic site Blankspot, the app Forza Football, and Forsman & Bodenfors, the main goal was to shed as much light on the journalism as possible. All stories were gathered by Martin Schibbye and local journalists in India, Nepal, and Bangladesh. 

PRESS

TIME / BBC / Hyperallergic / France24

AWARDS

Innovator of the Year, The Swedish Grand Prize for Journalism

Andys Gold

Clio Bronze


A short doc about the project directed by Olivia Kastebring.

To present the stories with dignity, we designed a handmade box that holds 33 cards. The graphics were inspired by the World Cup 2022 to create a visual connection as if it was the official cards.

A few days after the launch, we turned the cards into 50 posters in the heart of Stockholm.

We also created a digital extension allowing the Forza Football app's 3 million users to tweet at football stars to spread the message.

We then made the cards available in-store, right next to the official FIFA World Cup Cards.

Cars of Qatar is currently exhibited at the National Football Museum in Manchester (the world’s largest football museum).


Please visit cardsofqatar.com to learn more, share the project, and if you have confidential tips regarding more stories.