POLESTAR: NO COMPROMISES

For the 2022 Super Bowl, Polestar wanted to introduce themselves in the U.S. As a newcomer in an EV market dominated by Tesla and many other giants, we took a different approach: showcasing everything Polestar isn’t. Something that both challenged the conventional Super Bowl commercials and the auto industry. And calling out Elon Musk gave results, as it was the top-performing campaign in 21 US-states and performed 23x better than the median Super Bowl LVI spot. 

SELECT PRESS:

Ad Age / Yahoo News / Driving / Adweek